Meadwestvaco révolutionne le monde de l'emballage avec la 3DEXPERIENCE



KEONYS, Dassault Systèmes expert in the deployment of the ENOVIA V6 solution, has supported MEADWESTVACO throughout the project, from the integration of 3DEXPERIENCE to the monitoring of the machine.


MEADWESTVACO, (WESTROCK since 2015), generates revenues of 5 billion dollars and provides highly innovative packaging for the top brands in various sectors (health, beauty, food, and beverages).


The beverage sector is used to illustrate this testimonial.



3DEXPERIENCE a strategy for growth

The packaging is the first thing the consumer sees on a shelf. It is often the element that triggers the impulse to buy. There is no doubt that innovative packaging has a real impact on the brand strategy.


“We have a completely integrated system. Packaging development is always done locally (United States, Australia, China, Japan). So we have a collaborative tool that allows us, taking the time difference into account, to work on the same solutions at the same time. […] The 3DEXPERIENCE Platform allows us to have an accurate 3D representation of the package; that means customers can virtually visualize it before they even have it in their hands.”
Gérard LOURET – Director of Machinery


“We believe that we will be the innovative partner for the large global beverage companies, and that is what we aim to do.”

Bill Cecil, VP of Machinery and Automation, WESTROCK


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