Industry 
Companies in the fashion and beauty sector must adapt very fast to market trends and the changing needs of their customers. "Major" brands are undergoing massive changes and are now found alongside chain store brands, forcing them to try even harder to capture consumers' attention. To keep on growing, companies need to target new international markets and identify new niches.
The result of these challenges is an incredible increase in the different varieties of products. Managing these ranges then becomes extremely complex. In addition, strict regulations are forcing companies to set up traceability mechanisms, bringing even greater complexity to corporate processes, especially in the beauty sector.
They are therefore focusing more and more on improving the development of their products, which is a major challenge to which PLM solutions can provide numerous responses.
